INFO
In the middle of Salzburg is a hotel surrounded by the mountains which has already had a long history. Since the 1950s, the hotel has accommodated guests from all over the world.
In 2018, the history of the hotel has started to be rewritten. The classical values would be connected to the modern world by a new appearance. The foundation remained preserved in the course of repositioning. The form of communication was being rethought and the hotel was given a new name adapted to time. The former “Hotel Mozart” has become “The Mozart—A modern classic.”

Decisive for the new Corporate Design is Mozart’s versatile oeuvre, ranging from piano concerts to operas. The musical elements are graphically rearranged and relocated in all points of contact.
The typography plays an important part. It combines the neoclassical font Amen, with it's elegant and contemporary character with a simple Grotesque.

The spatiality of the boutique-hotel is emphasized by the colors of high-quality printed papers. Artistic pictures by the photographer Pia Clodi hang on different walls—an introduction to the world of Mozart, in which she takes a fresh look at his character. As a result, a new photo series questioning the classical image of the artist.

THE MOZART—a hotel of tradition going along with time.

CREDITS

Year: 2018
Photography Portraits Mozart: Pia Clodi
Letterpress: Infinitive Factory
Portfolio Photography: Marion Luttenberger
In collaboration with: Studio Bruch, Graz